I bring a unique mix of technical expertise and creative intuition to every project. From leading full-scale brand overhauls and designing intuitive websites to shaping digital strategy in the public sector, I specialize in building thoughtful, user-centered solutions that align technology with purpose.

My career started in an unexpected way—helping with a few flyers at a construction company. Within a few years, I was leading a marketing department, presenting internationally, and shaping the voice of a growing brand. That early experience sparked a love of design, systems thinking, and the intersection between strategy and creativity. I eventually left that role to pursue a Master’s degree in a STEM field and deepen my understanding of the world I was already working in.

Since then, I’ve partnered with wellness brands, cannabis startups, coaching collectives, government labs, and small businesses to create digital tools, websites, and communication strategies that meet people where they are. I’ve led projects inside NOAA, helped bring brands to life from scratch, and supported entrepreneurs in finding their voice online.

I’m also a scuba diver, pottery thrower, amateur oil painter (with Bob Ross as my co-pilot), crochet enthusiast, and certified label-maker nerd. I live for side quests and believe that creativity doesn’t stay in one lane—and that’s exactly what makes this work so much fun.

Whether you’re looking to hire a digital thinker, a creative collaborator, or just want to swap octopus stories—I'm glad you're here.